As a spa or salon suite owner, you should always be looking for ways to improve your business. When it comes to improving your business, one of your primary concerns should be how you can constantly elevate your clients’ experiences. Why? A recent report has shown that 86 percent of customers are willing to pay more for a better salon experience and service, while an even higher percentage actually stopped going to a salon due to having a bad experience.
Providing your clients with a great experience is more than just ensure that they are satisfied with the outcome — it can provide you with word-of-mouth marketing, increased client retention, and increased client attraction. Whether you are a hairstylist, nail technician, or another beauty professional, knowing how to improve the experience of your customers allows you to better deliver your services and expertise, helping bring wellness to your community.
So how can you ensure you’re going above and beyond your client’s expectations when it comes to their experience at your salon space? Continue reading to learn some simple ways to improve the experience of your clients.
1. Create A Great Initial Impression
When clients walk into your salon suite, what is it that they see? First impressions are the beginning of a great customer experience. Keeping a clean, fresh, and inviting entryway is a good place to start. Someone should always be available to greet your customers as soon as they step foot in your door. An initial greeting and inviting first impression will help make guests feel welcome and comfortable in your salon suite. Similarly, always ensure your phone lines are up and running during business hours. Having someone able to answer phone calls will gain new clients who have questions or are curious about your business. Make yourself welcoming and available!
At Mattison Avenue Salons, our salon suite rentals already create a lasting impression. After adding your own touch to your space, you can establish a positive first impression that will help you head in the right direction towards elevating the experience of your clients. Plus, with a designated reception area for all of our salon suites, you gain peace of mind in knowing that your clients are greeted by a friendly face and properly directed to your salon suite rental.
2. Establish a Good Communication System
Helpful and effective communication can have a significant impact on getting customers to show up for their appointments, and it encourages them to make subsequent visits. To ensure effective communication all around consider implementing a salon management software that has the ability to set up automated reminders set up to remind customers about their upcoming appointments and when they might be due for a touch-up. These reminders can make things convenient for both you and your clients and help ensure that your appointments stay filled!
3. Have Refreshments In Stock
Want to go above and beyond with your clients’ salon experience? Keep a mini-fridge stocked full with different beverages! We’re not talking about just water here. Instead, you should offer a selection of different beverages such as coffee, soda, and tea. If you really want to ensure your clients have a great, relaxing experience, consider offering beer or wine to create a fun yet classy vibe. If you do serve alcohol in your salon suite make sure to first check the alcohol laws in your state to see if you need to meet any specific requirements before offering beer, wine, or cocktails.
4. Sell Top-Quality Products
As a salon suite owner, your clients should be able to see quality the moment they step foot in your space. They are investing in your services and want to feel like your services are investing in them. Your spa or salon should show your clients that you care about their experiences and believe in quality. In addition to quality equipment, you should be offering salon products that you are knowledgeable about and truly believe in. A professional recommendation can go a long way and could be the push your clients need to invest in the products you are selling. This shows clients that you care deeply about every detail of their experience and wellbeing and are committed to quality.
As a MAH salon suite owner, you have the freedom to sell whatever products you wish and keep all of the profits made from your sales. This is not only a good source of additional income, but it also allows you to promote products you swear by and truly believe in.
5. Implement A Rewards System
While improving and growing your business comes from getting new clients, you cannot forget about the current loyal customers as they are likely some of the most valuable clients you have! Implementing a rewards system for your returning clients is not only a good way to thank them for their business, but a way to keep them coming back for more! You can use a punch card, a points system, or whatever works conveniently for you and your clients. Implementing a reward system gives clients an incentive to return, while also demonstrates that you care about their business and are excited to have them in your spa or salon suite.
6. Ask For Reviews
While you shouldn’t beg your clients to leave a review, it doesn’t hurt to ask them to leave a review once they finish up with their appointment. While they may or may not do it, the chance of them writing a review of their experience can be beneficial — as long as they have a good experience and leave a good review, that is. However, if you’re knocking these other areas out of the park, you shouldn’t have to worry about a bad review coming in.
7. Return The Love
Social media is a huge part of running a successful salon business. Using social platforms, such as Instagram, to show off your clients’ new look can really help grow your business as well as increase the client experience. Posting frequently gets your work out there, giving potential customers a portfolio so-to-speak when they are looking for a new stylist, and existing customers.
Take before and after photos of your work and share them on your professional business accounts. Of course, always make sure that your clients are okay with you sharing their images. If you really want to impress prospective clients, make sure you are posting only high-quality photos. Sharing the finished products of your services is a terrific way to promote your abilities and it encourages clients to give you a shout out on social media.
Your clients depend on you to provide them with quality experiences and the extra things you do in your salon for your clients can be the difference between someone returning in the future and going to a different salon or spa. Don’t be afraid to change and constantly improve your business – elevating client experience is a tried and true way to gain and keep business!
Interested In A Salon Space For Rent?
If you have an established list of clients but are still working in a commission-based position, there is no better time than now to make the move to an independent beauty professional. At Mattison Avenue Salon Suites and Spa, we make it easy to kick off your independent career by offering modern, beautiful rental salon suites in Plano, Mansfield, Frisco, and the surrounding area. To learn more about renting a salon suite, contact us!