Just like many businesses, salons and spas tend to slow down during the winter months. But the spring, however, is the elixir of many independent hair stylists. Now that spring is in full swing, many people will be scheduling appointments to make sure their hair, nails, and other beauty features are ready for the upcoming vacations, graduations, and other spring festivities.
As an independent hair stylist, the spring offers new opportunities to grow your business. At Mattison Avenue Salon Suites & Spa, we support independent stylists and beauty professionals by offering luxury salon suites for rent. In this blog, we’ll highlight some of the ways hair stylists and beauty professionals alike can increase their salon suite business this spring season.
Attract New Clients
Spring is a time for change and revitalization, making it a great time to bring in some new clients to add to your book. There are a various amount of ways salon professionals can attract new clients, such as investing some time in marketing efforts or rolling out a new referral program to get new people in the door and to simultaneously foster loyalty with existing customers. For more tips on how to attract clients to your hair styling business, click here.
Expand Brand Awareness
Luxury service providers like salons and spas are often the first to feel a tightening economy. Whether your hair styling business is new or well-established, maintaining and growing your business means being part of current trends and increasing brand recognition within the community. When you insert your beauty or hair styling services into the lives of your customers via social networking or charitable events, you boost both customer loyalty and recognition of your business. By increasing brand awareness, you can begin creating relationships with people who might not be ready to try your salon or hairstyling services right now, but may be looking for services like yours in the future.
Establish Professional Credibility
Salon and beauty professionals can build expert authority by utilizing social media, email marketing, a website, client consultations, and other interactions to share their expertise with others. Establishing this authority and expertise helps those in the industry build trust, and with trust, it is much easier to persuade people to take the actions you want them to take.
Reconsider Pricing Tactics
The way salon professionals price their services and products, even the way that these prices are displayed, can have a significant impact on sales based on consumer subconscious and psychological factors. The industry is highly-competitive, and stylists need to understand the balance between the services they offer and the prices they set for them. The pricing of the products and services offered plays a role in how profitable the business will be, so make sure that your pricing is in line with your goals.
Sell Gift Cards or Gift Certificates
When it comes to boosting your hair salon’s revenue, selling gift cards or gift certificates is a no-brainer. By allowing existing clients to purchase gift cards or gift certificates for friends and family, beauty professionals not only bring in new customers, but also increase sales and get paid immediately in full, even if the person receiving the gift never takes you up on your offer. With proms, graduations, and other events taking place during this season, the spring is a great time to begin offering existing client’s ability to purchase gift certificates.
Find A Salon Suite For Rent
As an independent stylist or beauty professional, if you don’t already have your own space to perform your services, consider renting a salon suite. Compared to working in a traditional salon setting, there are a variety of benefits that come with a rental salon suite such as making more money and getting to choose the beauty products you sell to your clients. Many salon suite rentals come fully-furnished with comfortable seating, styling stations, shampoo bowls and ionic hair dryers, and other great amenities. To find an available salon suite near you, check out our locations.
These are just a few ways independent hair stylists and beauty professionals alike can boost their business this spring. Of course, in order to provide these luxury services to a clientele you need to have a designated space to work in. If you are in need of a salon suite rental, check out the available spaces offered by Mattison Avenue Salons & Spa.